Vans 20th Anniversary Party in New York City
Last weekend, Vans was kind enough to fly me and SNOWBOARDER Video Production Manager John Cavan out to New York City to celebrate two decades of Vans Snowboarding. With “Off The Wall” on the snow, Vans has pioneered both how a snowboard boot should ride and who should ride them. Vans’ innovations in boot technology have been leading the market for twenty years, but it’s also the team that they have hand-selected over the years that has engrained Vans as a core darling to the masses. In the early days came Jamie Lynn, Circe Wallace, Shaun Palmer, Tara Dakides and other legends. From there, Vans added to their already burgeoning list of icons by signing riders like Darrell Mathes, Andreas Wiig, Hana Beaman, and Mark Landvik, and recently, the footwear giant picked up Pat Moore and Leanne Pelosi, further strengthening their squad.
With their 20th anniversary party in New York City, Vans wanted to tip their cap not only to the snowboarders who have flown their flag for years but also the consumers and retailers responsible for the need to re-stock their product across the world. We flew into LaGuardia airport Wednesday evening and were immediately whisked away from our first class digs at the King and Grove in Williamsburg and brought to Fette Sau, one of the best barbecue joints not only in Brooklyn, but in the country. After taking down half a cow and whiskey that was from the Prohibition era (no joke), the crew hit the town for a long, sleepless, and incredibly fun night in NYC.
words and photos: T. Bird
Read the full story at SnowboarderMag.com…